Terms of Service
These Terms govern your use of the McLaren Visuals website at mclarenvisuals.studio and any services you engage us to provide. The site and services are operated by McLaren Visuals LLC, a Kentucky limited liability company (“McLaren Visuals,” “we,” “us”). By using the site or engaging us, you agree to these Terms.
1. What we do
McLaren Visuals is a social-media growth studio. What we sell is short-form video, done for you: we produce, edit, schedule, and report on content for our clients’ channels, and we provide a private client platform that includes approve-before-post review, a live performance dashboard and — on the plans that include them — hosted landing pages. Customer-management (CRM) and email-marketing tools are not part of that offering and are not included in any published plan; they are available only where a signed engagement expressly includes them (see Email marketing below). Specific scope, fees, and deliverables for a paid engagement are defined in a separate signed agreement.
2. Applications & results disclaimer
Submitting an application or booking a consult does not create an engagement; we may accept or decline at our discretion. Social-media outcomes depend on many factors outside our control (platform algorithms, your niche, posting consistency, ad spend). We make no assurances about specific views, followers, leads, or revenue. Any examples shown reflect specific situations and are not an assurance of your results.
3. Client responsibilities
- Provide timely access, assets, and approvals needed to do the work.
- Hold the rights to all materials you give us (footage, music, logos, likenesses) and the right to grant us a license to use them to deliver the service.
- Comply with the terms of each platform on which your channels operate.
- Keep your own copies. You are responsible for uploading the footage you want us to use and for downloading the finished reels you want to keep. We retain footage and finished reels only for a limited time (see Content retention & backups) and are not your system of record or backup.
- Own your list, lawfully. Where your signed engagement expressly includes the email-marketing tool, you are responsible for having valid consent (or another lawful basis) for every contact you import or message (see Email marketing).
4. Content rights & license
You retain ownership of your brand assets and the final published content. You grant us a limited license to use your materials solely to produce and deliver the service, and — unless you opt out in writing — a license to show non-confidential work in our portfolio. We may use AI-assisted tools in production; a human reviews and approves deliverables. We recreate formats and structure using your own assets — we do not lift other creators’ footage or audio on your behalf, and you are responsible for the rights to anything you supply.
5. Fees, billing & cancellation
Your first 90 days are one agreement. Monthly plans are billed in advance and renew automatically until canceled. If you decide within those first 90 days that the service is not right for you, tell us and we refund what you have paid — you keep every video we have already made for you.
After the first 90 days it is month to month. You can cancel anytime from your dashboard — you keep full access through the end of the month you have already paid for, after which your account is paused (we do not delete your account or data) and you are not charged again. Once you are month to month, the current month is not refunded. Annual prepay covers its twelve months; canceling stops the next renewal and you keep the year you have paid for. Late or failed payments may pause delivery.
5a. The one-time Studio Audit
The Studio Audit is a one-time purchase, separate from any subscription. You send us a few clips and your handle; we produce one finished video from your own footage, a written assessment of what you post now, and a shot list for your trade.
You keep everything either way. Buying an audit does not commit you to a plan, and if you never become a client you keep the video, the assessment and the shot list.
If you do become a client, the audit fee is credited against your first month. The credit applies once, to one account, and is not transferable or redeemable for cash.
If we cannot deliver an audit we are satisfied with, we refund it. We would rather return the fee than send you work we would not put our name on. Refunds are issued by a person, to the original payment method.
6. Acceptable use
You may not use the site or services to break the law, infringe others’ rights, post deceptive or harmful content, or violate platform rules. We may decline or stop work that we believe is unlawful, deceptive, or reputationally harmful.
7. Intellectual property of the site & tooling
The McLaren Visuals name, site, dashboard, and underlying software and methods are our intellectual property. These Terms grant you no license to them except the right to use the service as intended.
8. Third-party platforms
The service depends on third-party platforms and tools we do not control. We are not responsible for their availability, policy changes, account actions, or outages.
9. Disclaimers
The site and services are provided “as is” and “as available” without warranties of any kind, to the fullest extent permitted by law.
10. Limitation of liability
To the fullest extent permitted by law, our total liability for any claim arising out of the service will not exceed the amounts you paid us in the 3 months before the claim. We are not liable for indirect, incidental, or consequential damages.
11. Indemnity
You agree to indemnify us against claims arising from materials you provide, your use of the service, or your breach of these Terms.
12. Termination
Either party may end an engagement as described in the signed agreement and in Section 5 above, which state the same terms. We may suspend site access for violations of these Terms.
13. Governing law & disputes
These Terms are governed by the laws of the Commonwealth of Kentucky, United States, without regard to conflict-of-law rules. Disputes will be resolved in the state or federal courts located in Kentucky, or by the dispute process specified in your signed agreement.
14. Changes
We may update these Terms; the new effective date will appear above. Continued use after changes means you accept them.
15. Email marketing (only where an engagement expressly includes it)
Email marketing is not part of what we offer. No published plan includes it, and it is not something you can add to a plan. This section applies only where a signed engagement — for example a Private engagement scoped on a consult — expressly includes the email-marketing tool. Where it does, any monthly allowance of marketing emails is the one stated in that signed engagement — we publish no standard allowance for the tool, and there is no add-on you can buy to raise it. Sending activates once our managed marketing-sending domain is connected (a domain we operate and share across our clients, kept separate from our transactional mail — not a domain dedicated to your account alone). Where the tool is included in your engagement and you use it:
- Your list, your consent. You may only import and message contacts who have given you consent to receive marketing email or with whom you have an existing business relationship that lawfully permits it. You confirm this each time you import contacts. Purchased, rented, or scraped lists are prohibited.
- Your content, your claims. You are the sender of your campaigns and are responsible for their accuracy and legality, including compliance with the CAN-SPAM Act (truthful headers and subject lines and no deceptive content).
- Compliance footer. Every marketing email sent through the platform automatically carries an identification of the sender, a physical postal address, and a working unsubscribe link. You may not remove, hide, or tamper with any of these.
- Unsubscribes are final. When a recipient unsubscribes, the platform suppresses that address from future marketing sends automatically. This suppression is global and cannot be overridden, re-imported around, or reset by re-adding the contact.
- We may suspend for abuse. We may pause or suspend sending — without refund of the current period — if your campaigns generate excessive spam complaints or bounces, violate these Terms or our email acceptable-use policy, or put the shared sending infrastructure or other clients’ deliverability at risk. We will tell you why and what would restore sending.
Unused monthly email allowance does not roll over unless your agreement says otherwise. Deliverability depends on mailbox providers we do not control; we make no assurances about inbox placement, open rates, or results. Nothing in this section entitles you to the tool, or obliges us to make it available.
16. Content retention & backups
Where this stands today: our stated retention windows are finished reels for about thirty (30) days after they are produced and raw source footage for about seven (7) days — but the automatic deletion sweep is not switched on. Until we switch it on, assume your footage and reels remain on our servers, and download anything you want your own copy of. We will tell you before it starts running. The rest of this section describes how it works once it does.
To keep our systems lean and your data minimized, we apply retention windows to uploaded footage and finished reels: we keep finished reels for about thirty (30) days after they are produced, and raw source footage for about seven (7) days, after which they may be removed from our servers. We keep footage you save to your reusable b-roll library — and longer clips you are likely to reuse — so you can use them across future videos, and we never remove a reel or clip still in use. We give you the tools to download any reel from your dashboard at any time, and we email you a reminder before removing reels. If you cancel, we do not delete your finished reels — we email you a link to download them and keep them available to you. You are responsible for downloading and keeping your own copies. You own your footage and your finished reels; once a file has been removed under this policy, we are not liable for, and have no obligation to recover or reproduce, any footage or reel you did not download. Our current retention windows are approximately 30 days for finished reels and 7 days for raw source footage after a reel is produced (a longer clip you save to your reusable b-roll library is kept for reuse). These windows may change, and we will always warn you before removing anything.
17. Contact
McLaren Visuals LLC
60 Holiday Road, Winchester, Kentucky
xavier@mclarenvisuals.studio